IN-DEPTH

​MARKET

​RESEARCH

Adequate market research is one of the most important projects you can undertake for your business. A typical mistake many marketers and business people make is assuming that their beliefs, wants, needs, and aspirations largely reflect those of their target markets. Accordingly, they develop products and communication plans that appeal to them the most and completely disregard what might actually be the reality.

And most importantly, taking into consideration the fast pace everything is changing in today's world, market research is not only a necessary endeavor at the initial stages, but one that needs to be repeated annually to ensure the data that is being used to build the business is up-to-date, accurate, and reflects what the market needs and wants today!

Pinnacle deploys an arsenal of online and offline research tactics (in most cases a combination of both) to attain sample sizes that adequately represent the targeted population. All the research programs we conduct meet our minimum compliance requirement of a 95% confidence level at a 5% error margin, and in some scenarios even exceed those if necessary.

No market research program is complete and reliable without a reasonable number of focus groups and/or one-on-one interviews. Our qualitative researches will yield answers and insights that can hardly be obtained through mass surveys and questionnaires, and will provide you with an in-depth understanding of the particular subject-matter you are researching.

Our research activities include all regions and governates of Jordan. And by utilizing a very large team of on-ground professional surveyors who've been doing this for years and years, we won't need more than about two weeks to generate 1,500 qualified and verified responses - just in case that many are needed.

When you engage Pinnacle's market research services, results from quantitative surveys will be at your fingertip from the minute your questionnaire is launched. We won't make you wait for several days until you start to see results. In fact, we will provide you with your own user account so you can see results in the form of customized reports (which you can build yourself) right off your mobile phone, or if you prefer, your computer. Or, you can just describe to us the report you would like to see in your inbox each morning, and it'll get done!

​Even if you only need us to do your research for you, you will still receive a report that's complete with detailed analysis, observations, and recommendations. Plus, all data generated for you is of course furnished in raw format in case you need to do your own number-crunching.